Website & Microsites

Bronze
CAMPAIGN
V Robbers
AGENCY
Colenso BBDO New Zealand
CLIENT
Frucor Beverages
BRAND
V Energy
DETAILS
CAMPAIGN SUMMARY
True to its name, the energy drink category is very lively, meaning even market leader, V, cannot afford to rest on its laurels if it’s to stay ahead of the game. 2012 had been a good year and we needed to ensure 2013 started with a bang. And it did. With a criminally alluring V escapade that achieved over 11 million Facebook impressions, got brand metrics jumping (40 to 56% for brand preference) and engaged over 17,000 people for an 8-week period (1). And we did all this by encouraging our customers to steal from one other. (1) Sources for figures: agency campaign tracking and Colmar Brunton research
Partners
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