The technology revolution is forcing businesses to adapt faster than ever.
Unlike Universities, Unitec’s hands-on learning approach provides relevant courses and adaptive thinking skills that meet the urgent demands of business today.
The problem in 2016 was that many people saw Unitec as inferior to University.
The result was a steady decline in enrolments.
Following the successful 2015 launch of their brand proposition ‘Think. Do. Unitec.’, the 2016 objective was to build on launch momentum and increase enrolments.
As an evolution of ‘Think.Do’, the ‘Looks Like A Classroom To Us’ launch in 2016 challenged outdated perceptions by showcasing Unitec’s progressive learning environments using innovative digital technology.
Our strategy put 360 video at the campaign’s heart because:
Its immersive capabilities enabled people to experience Unitec’s learning approach firsthand.
Using emerging technology demonstrated that Unitec is progressive and at the forefront of technology and learning trends.
No one else in the tertiary sector was using 360-video technology.
Leading with innovative digital technology, Unitec’s ‘Looks Like A Classroom To Us’ campaign increased both 2017 applications and public perceptions.