Hong Kong is a famous shopping destination, yet independent designers struggle to gain new clients. As they can’t afford prime store locations or big marketing budgets, we created Shop Elsewhere - an innovative approach to business and unique in-store experience to help them gain new clients.
Shop Elsewhere is a designer ecosystem created to recommend each other’s products to their shoppers. Shoppers scan QR-coded tags on items in-store that suggest another item to buy from another collaborating store, along with details and map to this store. With this cross-referral model, each designer grows their reach and creates an added-value experience for customers, who trust the recommendations of their favourite designers.
5 designers collaborated within the first week offering recommendations for more than 40 combinations and it is still growing with now nearly 20 designers participating. It has featured in marketing and lifestyle media, and received interest from independent designers from abroad and B2B companies, like American Express, now considering adapting the ecosystem for its own business model.