Sustained Success

The Shortlist
CAMPAIGN
Love In 8 Seconds
AGENCY
PHD Media
CLIENT
Unilever
BRAND
Cornetto
DETAILS
Over the past 4 years, Cornetto has more than doubled its business to become market leader. Much of the brand’s success stems online digital content franchise “Dive Into Love” started in 2011 and continuing every year. In 2011 the campaign started as online only and micro movie drama series only. By 2013 Mobile video as reach multiplier was added. And by 2014, with the explosion in Mobile usage for social sharing, self expression and communication, Cornetto went beyond simply inspiring it's audience to enabling them to express love. 
CAMPAIGN
Steadily Satisfying Japan
AGENCY
I&S BBDO INC.
CLIENT
Mars Japan Limited
BRAND
Snickers
DETAILS
For more than 20 years, Snickers has struggled in the Japanese market.  A crowded category and a perception as an “American Brand” for extreme occasions limited the ability of the brand to grow.
 
In 2010, Snickers started new global campaign, “You’re not you when you’re hungry”. With a new powerful universal platform and strong local insights, we started doing work that tapped into the young Japanese mindset, and that really started to change people’s impressions about Snickers. Over four years we were able to build the brand in a more relevant way, and we found ways to develop Snickers-centric ideas that appealed more broadly. 

Note: Results are confidential
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