HOW CLOTHING LABELS HELPED SELL LIQUID DETERGENT?
Imagine having an I-phone and using it just to make calls. Now, imagine someone telling you to download a design app for the phone & pay 16.99 US$ for it. Obviously, you don’t care for this app or any app for that matter.
We had a similar problem with women in Ho Chi Minh City. 40% of all washing machine users are in this city – yet they didn’t use OMO MATIC – a washing machine specialist. And there was nothing wrong with the product.
The fact was that women didn’t know how to use their washing machines. They didn’t read the boring manual that comes with it. So, OMO MATIC just didn’t make the cut. And these women continued using powder detergent.
THIS IS A CASE OF HOW OMO MATIC INCENTIVIZED EDUCATION IN A MANNER – WOMEN WANT IT!
INTRODUCING OMO MATIC BIG SALE – A UNIQUE SPACE DISCOUNT GENERATOR
Women could unlock discounts up to 80% on top fashion brands, ONLY if they knew how to take care of the fabric in a washing machine. All the clothes came with unique tags / symbols that needed to be decoded.
• We invited 1000 women – 6000 turned up
• Calls to the OMO MATIC hotline jumped by 300%
• Conversion rate went up to 59% post just 1 event in Ho Chi Minh City
(Source: Client data)