Sponsorship and Event Marketing

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CAMPAIGN
Fuji Xerox - Haus of Versant
AGENCY
Republik New Zealand
CLIENT
Fuji Xerox New Zealand
BRAND
Versant 2100 Color Press
DETAILS
To launch the Fuji Xerox Versant 2100 digital printer in a ground-breaking way, we produced an immersive marketing experience that culminated in a runway event showcasing garments printed solely on the new device. At the end of the 3-month launch phase, we have delivered an ROI above our client’s objective.
 
In August 2014, Fuji Xerox was ready to launch its all-new mid-range digital printing press, the Versant 2100. This new machine was a complete redesign both inside and out, and featured an impressive range of new features and stock handling capabilities.
 
To launch this new product, we created an immersive direct marketing experience that could demonstrate its cutting edge technology like never before. It took the print category out of the drab, functional office product environment and transformed it into the glamorous world of high fashion.
 
The Haus of Versant campaign was so engaging that sales of the 2100 in New Zealand out-performed every other product launch in the Asia Pacific Region.
 
This innovative fashion-themed campaign was so impactful Fuji Xerox’s Head Office in New York took notice and arranged for elements to be shipped and displayed in their foyer. Both Fuji Xerox Hong Kong and Singapore were also so impressed that they tailored the creative elements for their local audience.
CAMPAIGN
Tata Prima - Giants Unleashed
AGENCY
Rediffusion Y&R
CLIENT
Tata Motors Limited
BRAND
Tata Prima
DETAILS
Can re-imagining a product’s capabilities (the Tata Prima), change the way people look at a category (Indian trucks)? Tata Motors were in a battle for relevance with a new generation of foreign-returned MBA truckers who saw Indian trucks as slow & un-glamorous highway plodders. By creating a never-seen-before live product spectacle, we blew the minds of our prospects, delivered the single largest attendance for a product demo in Indian auto history and re-instated Tata Motors perception as the only truly world class truck maker in India. 
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