Sponsorship and Event Marketing

Gold
CAMPAIGN
Tui Catch a Million
AGENCY
Saatchi & Saatchi New Zealand
CLIENT
Heineken New Zealand
BRAND
Tui
DETAILS
We transformed what could have been a very conventional summer sports sponsorship into a powerful brand and sales driver for The Tui Brewery over the key summer season. It got Tui’s beer sales back on track and put the brand at the centre of the summer in New Zealand.
 
By focusing on the fan experience and breaking the convention in sports sponsorship, we turned spectators into participants, stadiums across New Zealand into a sea of Tui orange, and in doing so created a world first activation that made Tui synonymous with New Zealand’s national cricket team, nicknamed the ‘Black Caps’.
 
Partners
Media Supporters
Media Supporters
Media Supporters
Media Supporters
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