Gold
CAMPAIGN
Canon Instazoom
AGENCY
Dentsu Singapore PTE LTD
CLIENT
Canon Singapore PTE LTD
BRAND
Canon PowerShot SX60HS
DETAILS
We put the power of a 65x zoom directly into the hands of Millennials via their smartphones and created Canon Instazoom, the world’s first zoomable Instagram photo. As a result, we drove record increases in engagement and fan base within Canon’s social channels. 
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