Small Budget Marketing Campaign

Bronze
CAMPAIGN
Free Puppies Forever
AGENCY
McCann Melbourne
CLIENT
Vision Australia
BRAND
Vision Australia
DETAILS
This is hopefully the last effectiveness paper you will read on this subject because we’ve probably solved the problem… forever.

Let’s explain:
Every year, Seeing Eye Dogs Australia (SEDA) struggles to find enough carers for their new litters of puppies. Each puppy needs to find a home for the first 12 months of their life before they are ready to train to become a Seeing Eye Dog.
We found a way for people to commit to fostering puppies on-going and created the world’s first puppy subscription service; Free Puppies Forever –solving the problem for at least the next 20 years.
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