Nike, the worldís leading sports brand, launched its official online store "NIKE.COM" in August 2014. The push into digital gives Nike the opportunity to reach and engage directly with target audience in the local market.
Aware of how Hong Kong consumers are utilizing both PC and mobile throughout their shopping journey, Nike sought to create a new digital retail experience which combines e-Commerce and mobile customer journeys seamlessly. After evaluation of the customer journey, Nike set their goals on crafting an integrated omni-channel strategy.
The solution consists of three phases:
1) recognise and understand the right audiences;
2) engage the right audiences via customer-centric approach throughout conversion funnel; and
3) enhance audiences' reach and loyalty by optimization.
The solutions have eventually helped Nike drove a total of 6.7million unique visitors (Confidential) to online store, achieved an over 300% increase in sales (Aug-Dec 2014 vs Aug-Dec 2015), as well as created an all-rounded online shopping experience to their target audiences.