Response / Real-Time Data

Bronze
CAMPAIGN
The Voice
AGENCY
OMD
CLIENT
Google Taiwan
BRAND
Google Taiwan
OBJECTIVES
It’s time to return the voice of the people to the people. With so many messages scattered across a slew of online content on the World Wide Web, voices become weakened. This campaign changed this, by leveraging a Google-owned asset to centralize the voice of Taiwan and return power to the audience. For the first time ever in Taiwan, a neutral social voice played a decisive role in a presidential election, and swayed the election campaign itself. This campaign demonstrated how to empower people through a media strategy using real-time insights.
Partners
Media Supporters
Media Supporters
Media Supporters
Media Supporters
Media Supporters
Media Supporters