It’s time to return the voice of the people to the people. With so many messages scattered across a slew of online content on the World Wide Web, voices become weakened. This campaign changed this, by leveraging a Google-owned asset to centralize the voice of Taiwan and return power to the audience. For the first time ever in Taiwan, a neutral social voice played a decisive role in a presidential election, and swayed the election campaign itself. This campaign demonstrated how to empower people through a media strategy using real-time insights.