PLATINUM

Platinum
CAMPAIGN
Snickers Hungerithm
AGENCY
Clemenger BBDO
CLIENT
MARS Australia
BRAND
Snickers
DETAILS
Recruiting the elusive Millennial that seemed to care more about chocolate bars being cheap than the story it told? SNICKERS wanted a bite of that challenge.
 
It developed the HUNGERITHM, a hunger-anger-algorithm that monitored the mood of Twitter and priced SNICKERS at 7-Eleven accordingly.
 
The angrier the Internet was, the cheaper SNICKERS became.
 
HUNGERITHM was an engaging and topical way for SNICKERS to talk to Millennial’s, and this ground-breaking partnership with 7-Eleven helped to grow the category, increase sales of SNICKERS by nearly 20%, and reach over 4 million Millennials. A satisfying result in a stagnating chocolate-bar category.
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