Australia is a country obsessed with cosmetic procedures. In 2015 we overtook America as the biggest market for cosmetic surgery per capita, with over $1 billion dollars spent annually on procedures that can cause significant financial and physical pain.
For the launch of Revitalift Laser X3, L’Oreal Paris set out to show Australian women that there are alternatives to painful, expensive & invasive cosmetic procedures. And to prove this, we conducted the ultimate experiment.
Laser OR L’Oreal. A first of its kind public side-by-side comparison, on the same face.
Over four weeks, Australian women watched as one very brave volunteer, Kate, underwent laser skin resurfacing on the right side of her face, while she used L’Oreal Revitalift Laser X3 on the left side of her face. After four weeks, the results were in, and they were astonishing.
L’Oreal Revitalift increased its market share by 33% during the period.
And Kate showed that when it comes to a cream vs. a laser, you’d only ever go one way.