Pharmaceuticals, Beauty Products, Cosmetics & Toiletries

Bronze
CAMPAIGN
Rexona "Pa-simple Moves"
AGENCY
Lowe Philippines
CLIENT
Unilever Philippines
BRAND
Rexona
DETAILS
Rexona embarked on a market penetration campaign to recruit a sizeable segment of non-deo users – Filipino teens. In an age where identity and need for social acceptance is high, the brand connected with and engaged the teen market by putting itself at the center of a key lifestyle driver – music. Heeding the wisdom of successful teen engagement via experience, Rexona created a music-based, multi-touchpoint ecosystem that resulted in double-digit teen penetration, and highest value sales performance in three years.
Partners
Media Supporters
Media Supporters
Media Supporters
Media Supporters
Media Supporters
Media Supporters