In modern Japan, women want to express their own beauty and be praised, and it is important to get praises from friends by uploading pictures on SNS by taking centre stage in their daily life. Our object was to feature modern women as main character and make them shining.
The strategy is to deploy modern communication in which women shine and get into high spirit. The creative idea executed is “Bloom to Shine.” An event was organized in which a new kind of image artwork is created with the participants becoming part of the digital art. The event gave a concrete shape to the concept of LUX that ‘all women are born to shine’ using a modern and beautiful installation.
A unique interactive mirror is developed with motifs generated in the background in response to ‘each person’ undergoing the experience, and beautiful images of the experience are uploaded in real time.
The device allows to display beautiful visual motifs of LUX onto the background microtile monitors as it senses the movements of the person. The kinect sensor at the center of the mirror detects the motion of the person’s head as the visual motif moves and expands accordingly.
The countless images that are generated are spontaneously conveyed through SNS with the joy of the participants.
A 422% engagement rate was captured on Twitter compared to the plan, and purchase intention score has been increased by 118%. Lux Bloom to Shine - engaging and empowering the new wave of Japanese women, sharing their experience and caring for their beauty’.