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CAMPAIGN
Road To Milan
AGENCY
Digital Arts Network
CLIENT
Mastercard
BRAND
Financial Service - Cards
DETAILS
This is a story of how Mastercard changed the cash-centric culture in Vietnam.
 
It proved that building smart solutions through innovative strategies can drive dramatic card usage in a highly cash-centric market; and it showed how social media and digital can build critical mass and get people talking through insightful, consumer led creatives.

With a $250,000 budget for 5 months, Mastercard went from relative obscurity to being the most talked about brand in the finance industry by getting the Vietnamese talking and swiping.
 
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