Other Digital Solutions

The Shortlist
CAMPAIGN
Coke FX
AGENCY
Isobar
CLIENT
Coca Cola
BRAND
Coca Cola
DETAILS
In 2015, the Coke Quote bottles campaign delivered volume sales that were 12% higher than the previous, record-breaking campaign from summer 2014.
How did we do it? By bringing the epic excitement of the movies to the simple pleasure of drinking Coke, with blockbuster movie- inspired campaign icons turning heads in traditional and interactive channels, activated consistently across 32 separate Coca- Cola bottlers across China. 
 
The Coke Quote campaign broke all records set by the previous year, blowing away benchmarks to become Coke China’s most successful summer campaign yet and digital impressions were three times higher than the previous year.
 
 
In 2015, the Coke Quote bottles campaign delivered volume sales that were 12% higher than the previous, record-breaking campaign from summer 2014.
How did we do it? By bringing the epic excitement of the movies to the simple pleasure of drinking Coke, with blockbuster movie- inspired campaign icons turning heads in traditional and interactive channels, activated consistently across 32 separate Coca- Cola bottlers across China. 
 
The Coke Quote campaign broke all records set by the previous year, blowing away benchmarks to become Coke China’s most successful summer campaign yet and digital impressions were three times higher than the previous year.
CAMPAIGN
Coke Shelfie
AGENCY
Isobar
CLIENT
Coca Cola
BRAND
Coca Cola
DETAILS
Coca-Cola’s 2015 campaign played with the language of cinema and Coca-Cola asked us for ideas that would help them ‘win on the shelf’.
 
Therefore we designed a retail experience where Coca-Cola buyers were attacked in store by a dinosaur.
CAMPAIGN
Huggies Drypants
AGENCY
Mindshare
CLIENT
Kimberly Clark
BRAND
Huggies
DETAILS
~ Confidential ~
CAMPAIGN
The Face of Litter
AGENCY
Ogilvy & Mather
CLIENT
Hong Kong CleanUp
BRAND
Hong Kong CleanUp
DETAILS
A staggering 16,000 tons of waste is dumped in Hong Kong each day. Despite heavy penalties, littering remains a citywide problem. 
One of the biggest problems in this incredibly law abiding society, is that litter is a faceless crime – if you don’t catch someone red-handed, they go unpunished. 
The challenge was in a city as crowded, busy and frenetic as Hong Kong, how do you break through and call this problem to the centre of people’s attention. 
Partnering with local initiative Hong Kong CleanUp, on Global Earth Day, with the objective of creating social change to raise awareness about the extent of littering, pinpointing that each of us is responsible to some extent. Giving people a real reason to stop littering, beyond mere social consciousness. Through the campaign, we reminded people that littering is a real crime.
In advance of Earth Day 2015, litter samples were collected from high traffic areas. Samples were sent to Parabon Nanolabs, where DNA was extracted and analysed using SnapShotDNA Phenotyping technology – creating an exacting genetic profile.
Using technology, which traditionally was reserved for high profile crimes, as part of a public service announcement, we placed real importance and focus on the crime of littering.
Launching on Earth Day 2015, facial composites appeared as posters and digital screens throughout the city, and most importantly back at the scene of the crime. We identified key MTR stations around Hong Kong to communicate the message, with the millions of commuters travelling through these stations daily, it was the ideal location to target Hong Kongers. 
 
Social media supported the campaign with paid posts and an educational video – creating the ultimate name and shame campaign. Social media was identified as a platform to learn more about the 2015 Initiative, share the video and click through to the Hong Kong CleanUp website, where Hong Kongers could register themselves or teams for the Clean Up days. 

During the 14-day campaign period, the campaign reach over 3.9million people across Social Media, and had a PR advertising value of HK$5million from global media exposure. The 2015 Challenge has been the most successful to date with a record 75,623 participants, which is 1% of the population - who cleaned up an estimated 5,6million pieces of trash, weighing a total of 4.6million kg’s from 2,447km’s of Hong Kong’s coastlines, country parks and urban environments. This participation far exceeds the 50,000 participant goals for 2015.
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