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Silver
CAMPAIGN
CoDriver
AGENCY
Isobar
CLIENT
General Motors
BRAND
Chevrolet
DETAILS
Test-driving a serious 4x4 like the Holden Colorado, family-sized Captiva, or the powerful GMC Sierra through suburbia can be an underwhelming experience. So we reinvented the test drive and breathed new life into General Motors’ motorshow experience with CoDriver: the world’s first large-scale virtual reality platform. The experience was crowned ‘Best Stand’ at its first-ever activation at the Bangkok Motorshow. Since then, it’s launched in eight markets across the world, received over $1.2M in earned media and has become the global platform leading GM to redesign their dealership experience worldwide.
Partners
Media Supporters
Media Supporters
Media Supporters
Media Supporters
Media Supporters
Media Supporters