To boost its awareness among women, Vicomte A. decided to use its strong male customer base to promote and share the women collection on the most highly sociable media: Facebook. A campaign site was created, offering the users the opportunity to undress a sexy model by clicking on her (but also his) clothes. The piece of clothing would then appear on the Facebook wall. You shared, they striped! Very quickly, the fan’s Facebook walls were turned into free advertising space, and the campaign relayed by thousands of international media and on Twitter.
OTHER CREDIT AGENCY
LUMINI (Production Company)