Other Consumer Products including durable goods

The Shortlist
CAMPAIGN
Ziera: Fashion as it should be
AGENCY
SparkPHD
CLIENT
Ziera
BRAND
Ziera Shoes
DETAILS
In 2015, women’s footwear brand Ziera was losing customers, and relevance.

Their comfort heritage had made them famous, but it was commonly seen as a ‘old lady’ shoe.  To drive sales growth they needed to appeal to a new audience segment, the style conscious.

So we created a provocative campaign to spark a debate - why should women be fashion victims, torturing themselves with uncomfortable shoes, when Ziera provided the perfect alternative?

Despite a tight budget, we captured the attention of millions, including the media, and re-positioned Ziera as a smart, empowering choice. Finally, women could be fashionable and feel comfortable.
 
Partners
Media Supporters
Media Supporters
Media Supporters
Media Supporters
Media Supporters
Media Supporters