Agency helped to bring Sony’s brand platform `BE MOVED` to life through a media partnership with YouTube.
In Hong Kong’s competitive and achievement-focused society, consumers often feel reluctant to express their unique personal dreams openly for fear of failure.
Our “Dreams Come True” activation platform not only gave Hong Kong `Dreamers` a voice to express their desires but also a once in a lifetime chance to realise them with Sony.
We distributed Sony camera technologies to enable our participants to record and upload videos about their unique Dream. We chose YouTube as the ideal partner due to its scale and resonance.
The result was beyond our dreams. More than 200 Dreamers’ videos were submitted and 13 dreams were brought to life.
Over 1.5M people engaged with our Dreamers videos, which were promoted on Facebook and YouTube.