A premium Soy sauce, Bango is loved by Indonesians.
Although market share was going up every year, western good was gaining popularity among the younger generation. Bango, this main ingredient used on traditional Indonesian cuisine, needed to bring Indonesia culinary heritage close to its young audience who are glued to their mobile phones.
So we created Bango Warisan Kuliner, a review mobile app for street food and hawkers, where Indonesians can find and share the best local culinary experiences with similarly minded people through posting, reviews, and all elements in the process of food discovery.
More than 216,000 users downloaded and signed up. The app was so popular that it ranked among the top 5 most downloaded apps in the country.
The brand’s market share grew from 45.2% in 2014 to 46.2% in 2015. Brand love & loyalty reached an all-time high and 93% Indonesian consumers believing that Bango is the best soya sauce for Indonesian dish!
The app now has become an essential part of our consumers’ life style, and their trusted guide to the best local food.