Non-Alcoholic Beverages

Silver
CAMPAIGN
The Massive Hit That Improved V More Than A Bit
AGENCY
Clemenger BBDO Sydney
CLIENT
Frucor
BRAND
V Energy
DETAILS
This is the story of a ‘long idea’ that has revitalized the V brand and delivered stunning business results year-on-year: with 2016 being our best year yet.
In 2013, the brand’s long-term future was in question, with preference, consideration and brand imagery declining against a backdrop of aggressive competition from a more aspirational Red Bull and a price-cutting Mother.   
Our refreshingly honest, ‘The Massive Hit that Improves You A Bit’ campaign has delivered a resurgence in these key metrics.  More importantly, it’s allowed us to raise our prices in a deflationary environment and delivered unparalleled NSV (Net Sales Value).
Partners
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