Non-Alcoholic Beverages

The Shortlist
CAMPAIGN
Sprite Summer-Release your summer in 100 ways
AGENCY
Isobar China
CLIENT
Coca Cola
BRAND
Sprite
DETAILS
Sprite is the number one selling sparkling drink in China. Our 2015 summer campaign saw Sprite volume sales grow by 7%, outperforming the category to grow market share. We achieved this by embracing mobile as a central part of our plan, which allowed us to drive trial and product engagement at a scale that had never been possible before. Our summer campaign launch melted the servers at Sprite and went on to explode all of the KPIs that were set for it with the Sprite brand love score improving by 17% year on year.
CAMPAIGN
Taste of Togetherness
AGENCY
Ogilvy & Mather
CLIENT
Hindustan Unilever
BRAND
Brooke Bond Red Label
DETAILS
Sometimes after years in a relationship, things tend to get staid and people grow apart. Just like that, after years of enjoying brand loyalty and leadership, Brooke Bond Red Label that had won over nation’s hearts with its great taste lost out to Tata Tea Premium in 2006. 
 
Red Label determined to regain its lost glory, had to create a salient campaign and communicate ‘taste’ which was at the heart of the brand in a way that would bring back people’s love. Identifying a deep rooted socio-cultural barrier offered a unique role that taste of Red Label’s tea could play. This is a story of how a brand that was over 140 years old, with no new news or functional differentiator, won back the love of its consumers, took back leadership position and once again became ‘teacup of the nation’. 
 
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