Sleepdays is a new bedding manufacturer which has lower name recognition and few stores. Our objective was to get more customers to experience the quality of our vaunted products.
In Japan, half of the highway accidents are caused by drowsy driving.
So, we opened the world’s first hotel at a rest area on the Tomei Expressway, which has the largest traffic volume in Japan for such hardworking Japanese drivers.
Guestrooms are the driver’s cars. We made the car relaxing hotel room with Sleepdays’ products.
When a driver arrives in the rest area, Sleepdays’ concierge turns the car interior into a comfortable bedroom like a hotel suite.
We also offered a wake-up call so that drivers won’t oversleep, and a room service that delivers meals and drinks.
In this way, countless number of parked cars were transformed into the guest rooms of HOTEL HIGHWAY, and and a new media of products.