MSP05. Pharmaceuticals, Beauty Products, Cosmetics & Toiletries

The Shortlist
CAMPAIGN
Rexona Waze Mobile Voice Pack
AGENCY
Lowe Inc. Makati City
CLIENT
Unilever
BRAND
Rexona Deodorant
DETAILS
Rexona partnered with Waze, a community-based traffic navigation app. The brand thought that it was the best time to remind people to keep moving while they're stuck. 
 
The brand customized a voice pack, inspired by 2-time NBA MVP and Rexona ambassador Steph Curry - perfect for the only basketball-crazy country in Southeast Asia, The Rexona Mobile Voice Pack, or MVP, gave people the assist they needed with tips on the road and in life.
Partners
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