The thought of losing your dog is a fear universal to all dog owners. Yet, itís a problem thatís been devoid of innovation with people still turning to the ubiquitous ëLost Dogí poster. As a company committed to making the world a better place for dogs, PEDIGREE wanted to offer NZ dog owners a bespoke, world first, service to help in their time of need. Working closely with Google we created the PEDIGREE Found app ñ the lost dog poster that moves faster than your lost dog. Not only did we drive a huge response from NZ dog owners in terms of sentiment and downloads, at a time when no other activity was running we grew our lead over our next nearest competitor by 10%. But most important of all? To date, PEDIGREE Found has reunited 95 dogs with their owners.