Media Innovation

Gold
CAMPAIGN
Amnesty Unblocker
AGENCY
Colenso BBDO
CLIENT
Amnesty Unblocker
BRAND
World Day Against Cyber Censorship
DETAILS
Amnesty International are a global not for profit organisation who defend human rights to freedom and truth.
New Zealand is globally recognised for being one of the least corrupt countries in the world, valuing freedom of speech and open communication. Therefore, Amnesty NZ were in a unique position to spearhead a global campaign advocating for cyber freedom.
Whilst the internet was meant to be a tool that liberated information, the reality is that 33% of all internet users do not have uncensored access to the world-wide web1.

Our challenge was to find a way to highlight the growing issues of online censorship and surveillance and to draw the world’s attention to World Day Against Cyber Censorship (WDACC). 
CAMPAIGN
How the world met Graham
AGENCY
Clemenger BBDO
CLIENT
Transport Accident Commission (TAC) Victoria
BRAND
Road safety awareness
DETAILS
The Transport Accident Commission of Victoria, Australia wanted to start a conversation about our physical vulnerability to road trauma. Problem is, Victorians don’t want to talk about it.
 
We provoked them with ‘Graham’, a lifelike sculpture that shows how the human body would have to change to survive a car crash. As a meeting point of art, science and road safety, ‘Graham’ became an educational tool to learn about our vulnerability online, in-person, and in the news.
 
‘Graham’ was an overnight success with his iconic form seen on the news across the world; helping prompt a global conversation about our vulnerability.
 
He was covered by over 2,500 individual news stories in over 50 countries from broadcasters as diverse as CNN, The Guardian and TheLadBible, was viewed over 33 million times, and earned over $24 million in coverage – without a cent spent on paid media.
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