Media Innovation

The Anti-Abuse Soundcheck

Dentsu Plus

Foundation for Women

Foundation for Women

In Thailand, violence towards women and children is on the rise. Foundation For Women came up with an innovative approach to address this issue -encouraging people to monitor their own communities and report issues. We asked Major Cineplex –Thailand’s most popular cinema chain– to transform their routine sound-check into “The voices of violence” – a 360 degree aural projection mimicking the sounds of abuse. In this way, we communicated the idea that this kind of violence is all around and -if heard- should be reported by calling our 1300 Hotline.