Lifestyle

Bronze
CAMPAIGN
Sabse Saste Din: License to squeeze
AGENCY
DDB Mudra Group
CLIENT
Future Retail Limited
BRAND
Big Bazaar
DETAILS
Sabse Saste Din (Lowest Prices Days), an artificial consumption occasion for Big Bazaar, wanted to re-affirm its price-value leadership at a time when the consumer confidence as well as spending intention was at an all time low. In this situation, all we did was reminded consumers of the age old practice of frugality and celebrated it in all its glory. This not only resulted in long queues and record breaking Sales, but also satisfaction that consumers experienced by squeezing the most of their money value.
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