The technology revolution is here. To survive businesses are adapting faster than ever.
Unlike Universities, Unitec’s hands-on learning approach provides relevant courses and adaptive thinking skills that meet the urgent demands of business today.
The problem was that many people saw Unitec as inferior to University.
The result had been a steady decline in enrolments.
Following the successful launch of their new brand proposition ‘Think. Do. Unitec.’ in 2015, the objective for the next stage was to build on launch momentum and increase enrolments.
As an evolution of ‘Think.Do’, the ‘Looks Like A Classroom To Us’ launch in 2016 challenged outdated perceptions by showcasing Unitec’s progressive learning environments using innovative technology.
Our strategy put 360 video at the campaign’s heart because:
Its immersive capabilities enabled people to experience Unitec’s learning approach first-hand.
Using emerging technology demonstrated that Unitec is progressive and at the forefront of technology and learning trends.
No one else in the tertiary sector was using 360-video technology.
Leading the media approach with innovative technology, the ‘Looks Like A Classroom To Us’ campaign not only shifted market perceptions, but also increased enrolment applications for 2017.