Innovation

The Shortlist
CAMPAIGN
OCBC Pay Anyone
AGENCY
Maxus Singapore
CLIENT
OCBC Singapore
BRAND
Financial Products and Services
DETAILS
OCBC, a challenger bank in Singapore, needed to stand out as an innovator in consumer banking.
Riding on the development of Voice Recognition and Artificial Intelligence, we set to break the barriers in one of the traditional utilities – payments, by delivering a voice activated peer-to-peer cross-bank transfer solution on Mobile, leveraging Iphone’s intelligent assistant Siri and iMessage.
 
Within two months, transactions jumped by over 200%. Now 60% of the bank’s customers do more than one transaction per month using Pay Anyone, with 25% doing at least one a week. Average transaction value increased by 300%. 21% of the total transactions are now above SG$100, and 10% are over SG$250. The service is especially popular among young professionals (2/3 of total users), a key audience for the bank. 
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