Food Products

Bronze
CAMPAIGN
Love in a Different Tense
AGENCY
PHD Shanghai
CLIENT
Unilever
BRAND
Cornetto
DETAILS
CAMPAIGN SUMMARY
Having successfully used content to connect with teens and drive business growth in 2011 and 2012, the pressure was on for Cornetto to maintain its leadership of China’s competitive ice cream category. Building on the success of its popular ‘Dive Into Love’ campaign, Cornetto once again looked at how it can use branded content to connect its brand proposition of love with China’s youth.

The objective was to drive brand preference through branded video content using level of engagement, brand attributes, sales increases and branded content video views as the key measures of success. Using rich story telling and music, Cornetto used the branded content elements, smart digital media distribution strategy integrated with offline experiences to ensure China’s teens were all loved up over summer 2013.
Partners
Media Supporters
Media Supporters
Media Supporters
Media Supporters
Media Supporters
Media Supporters