Financial Services, Commercial Public Services, Business Products & Services

Gold
CAMPAIGN
NAB Mini Legends
AGENCY
Clemenger BBDO
CLIENT
National Australia Bank (NAB)
BRAND
NAB AFL sponsorship
DETAILS
NAB is one of 30 sponsors of the AFL, Australia’s homegrown and increasingly commercial football code. In 2016, instead of focusing on the big time, NAB celebrated the grassroots of the sport by creating the Mini Legends, under-12 lookalikes of some of the AFL’s biggest players, and bringing them to life in TV, social, a custom Snapchat filter, and online game and more. In doing so, NAB stood out from the sponsorship clutter and became the most talked about sponsor of the AFL and increased brand consideration
Partners
Media Supporters
Media Supporters
Media Supporters
Media Supporters
Media Supporters
Media Supporters