Financial Services, Commercial Public Services, Business Products & Services

The Shortlist
CAMPAIGN
Unitec Takes The Classroom To The People
AGENCY
Republik
CLIENT
Unitec New Zealand
BRAND
Unitec New Zealand, Public Awareness
DETAILS
The technology revolution is here. To survive businesses are adapting faster than ever.
 
Unlike Universities, Unitec’s hands-on learning approach provides relevant courses and adaptive thinking skills that meet the urgent demands of business today.
 
The problem was that many people saw Unitec as inferior to University.
 
The result had been a steady decline in enrolments.
 
Following the successful launch of their new brand proposition ‘Think. Do. Unitec.’ in 2015, the objective for the next stage was to build on launch momentum and increase enrolments.
 
As an evolution of ‘Think.Do’, the ‘Looks Like A Classroom To Us’ launch in 2016 challenged outdated perceptions by showcasing Unitec’s progressive learning environments using innovative technology.
CAMPAIGN
Travel Bravely
AGENCY
Ogilvy & Mather
CLIENT
Singapore Telecommunications
BRAND
Telco Roaming
DETAILS
When you think of travel, you’re thinking of the sun warming your skin, the wind in your hair and your next great adventure. The last thing you’re thinking of is Singtel, Singapore’s oldest telco, and its latest dataroaming product ReadyRoam.

Singtel knows this. For the past 2 years, its’ roaming revenue has been growing much slower than the increase in Singapore’s outbound travel. So instead of continuing to play it safe in this overcrowded roaming category, Singtel took a risk and did something no other telco had done before… behave like a travel brand.

We inspired Singaporeans with stories, not price; sold wanderlust, not data – and our bravery paid off. Every 9 in 10 roaming rejectors who saw our campaign became more likely to subscribe to ReadyRoam. Within its first 2 months of launch, ReadyRoam surpassed its sales targets by 50.2% – making it the fastest growing roaming plan in Singtel history and helping Singtel hit its’ 2016 growth targets of +14% more than 3 months before the end of the fiscal year. 
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