Financial Services, Commercial Public Services, Business Products & Services

Bronze
CAMPAIGN
Crusader Home Turf
AGENCY
Colenso BBDO
CLIENT
Bank of New Zealand
BRAND
Home Loan
DETAILS
The Bank of New Zealand sponsors BNZ Crusaders, one of New Zealand’s best known rugby teams, based in Christchurch. In 2011, massive earthquakes devastated the city including the home ground of the team and the homes of many fans. But it only made the pride in home turf stronger. To pay tribute to the team and the loyal Christchurch fans, we celebrated the fact that home crowd support helped the BNZ Crusaders win on home turf more than any other team. By celebrating pride in home turf, we authentically connected the Crusaders, Cantabrians, and BNZ – while acquiring new customers.
CAMPAIGN
Visa The Chase
AGENCY
BBDO and Proximity China
CLIENT
Visa
BRAND
Credit Cards
DETAILS
Unlocking growth by using mobile to target the right consumer, at the right moment, in the right platform, coupled with the right offers.
 
By 2025, it is estimated there will be 220 million Chinese tourists traveling abroad (source: Goldman Sachs). Spending growth on VISA, however, was set to slow to only +4% in 2016 (significantly lagging behind its +37% growth in 2015) - due primarily to the dominance of Chinese-owned payment systems like China Union Pay & Alipay.
 
VISA reversed this downward trajectory by tapping into the power of mobile and location-based travel apps in influencing travellers’ spending behaviour in real time.
 
By deploying compelling mobile content which were delivered at crucial junctions along Chinese tourists’ travel journey, and seamlessly integrating these with unique merchant offers which travellers can use via the same mobile devices, the brand grew 8x FASTER in travel locations which were part of the campaign, and 4x FASTER overall than all the Chinese payment systems combined.
CAMPAIGN
NAB Mini Legends
AGENCY
Clemenger BBDO
CLIENT
National Australia Bank (NAB)
BRAND
NAB AFL sponsorship
DETAILS
NAB is one of 30 sponsors of the AFL, Australia’s homegrown and increasingly commercial football code. In 2016, instead of focusing on the big time, NAB celebrated the grassroots of the sport by creating the Mini Legends, under-12 lookalikes of some of the AFL’s biggest players, and bringing them to life in TV, content a custom Snapchat filter, and more. In doing so, NAB stood out from the sponsorship clutter and became the most talked about sponsor of the AFL and increased brand consideration
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