Financial Services, Commercial Public Services, Business Products & Services

The Shortlist
CAMPAIGN
Letters for the Future
AGENCY
Starcom MediaVest Group
CLIENT
AIA Malaysia
BRAND
AIA
DETAILS
AIA’s objective was to increase brand consideration through digital engagement with AIA’s Facebook page. The campaign ‘Letters for the Future’ used Facebook as the main platform to host this campaign as well as packaged ‘Time Capsules’ that allowed parents to share, inspire and motivate other Malaysian parents to show their feelings with their children. As a result, AIA’s brand consideration scores grew, maintaining their lead in brand consideration and further widened the gap with its competitors. 
 
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