Financial Services, Commercial Public Services, Business Products & Services

Silver
CAMPAIGN
One Baht Flyer
AGENCY
The Leo Burnett Group Thailand
CLIENT
TMB Bank Public Company Limited
BRAND
TMB No Fixed
DETAILS
CAMPAIGN SUMMARY

TMB aimed to be a leader in deposit category with continuously promoting its No Fixed account offering high interest rate starting from the first 1 Baht deposit. By making the concept tangible and visible to target consumers, flyers made from 100,000 of Baht 1 coins were developed and distributed in prime areas of Bangkok. Turn a Bah1 coin that was usually ignored to be a money deposit for high interest rate and at TMB. 


CAMPAIGN
Locally Famous
AGENCY
UM
CLIENT
MasterCard
BRAND
Mastercard
DETAILS
CAMPAIGN SUMMARY

The challenge:
 
Launch the Priceless Sydney benefits programme – giving Sydneysiders exclusive MasterCard offers and experiences.
 
The insight:
 
Sydney-siders are looking for the undiscovered priceless experiences only really known by the neighbourhood locals.
 
The idea:
 
MasterCard Locally Famous.
 
A groundbreaking campaign that transformed Sydney’s best-kept neighbourhood secrets into locally famous icons.
 
This Locally Famous strategy required us to not only partner with the famous local merchants but also rethink our approach to communications.
An approach built from the ground up made by the locals for the locals.
This included developing integrated partnerships with the most local of media sources, an hairdresser influencer programme, hyper targeted out of home and a unique 6 part content series that highlighted the local heroes in each area.
The results:
 
75,400 conversations were started about the program through our hairdresser influencer program (66% above target).
 
1 in 4 Sydney siders saw the stories of local heroes through our branded content series.
 
Merchant offer uptake grew to 3,349, that’s a massive 841% increase on the previous year.
 
A 144% increase in people considering MasterCard ‘engaging’ and a further 128% increase in people describing the brand as ‘exciting’.
Partners
Media Supporters
Media Supporters
Media Supporters
Media Supporters
Media Supporters
Media Supporters