Finance

Road To Milan

Digital Arts Network

Mastercard

Financial Service - Cards

This is a story of how Mastercard changed the cash-centric culture in Vietnam.
 
It proved that building smart solutions through innovative strategies can drive dramatic card usage in a highly cash-centric market; and it showed how social media and digital can build critical mass and get people talking through insightful, consumer led creatives.

With a $250,000 budget for 5 months, Mastercard went from relative obscurity to being the most talked about brand in the finance industry by getting the Vietnamese talking and transacting online.