Singapore has an increasing number of affluent individuals. This makes it an attractive market for wealth management. But with every bank vying for the same audience, how could OCBC stand out and lead the wealth management market by 2020?
Having analyzed our key audience, we identified their pain points with investment - they are OVERWHELMED!
Investment is a daunting topic. There is a plethora of information available, but often in complex terms and language. And the market moves FAST! We wanted to help them TAKE CONTROL.
The solution was OCBC OneWealth, a one-stop mobile app which marries content with utilities, and built on three core principles of accessibility, simplicity and personalization.
With 25,000 downloads, and 34% awareness, the app drove online investment transaction up by 30% within just two months.