Saregama, India’s oldest music company, with more than a 100,000 songs in its bank, had stopped investing in new content for the last couple of decades. And, as a result of the nation’s population growing younger, their growth from old assets had flattened out.
Our client’s brief to us – “Help us make money from our old assets in a young country”
Typical communications agency solution – A ‘campaign’. Possibly a memorable campaign.
Our solution – A mainstream, no-gimmicks product - that went viral on its own
We conceptualized ‘Carvaan’, a product, that has soon become India’s latest cultural phenomenon. It has not just reversed our client’s business stagnancy but has also catapulted their stock price by 233.42% within just 8 months of launch.