EFS03. Sponsorship & Event Marketing

Silver
CAMPAIGN
Snickers Air
AGENCY
MediaCom Shanghai
CLIENT
Effem
BRAND
Snickers
DETAILS
Half a billion Chinese people travel to see family and friends every New Year. And they all need food to power their journey because you’re not you when you travel hungry.
 
So in 2018, we partnered with one of China’s biggest domestic carriers, China Eastern Airlines, to develop a hunger-free flight – SNICKERS AIR.
 
Boarding with the world’s first edible boarding pass, receiving a hunger safety announcement and treated to a special in-flight meal, we used media to own the journey home during Chinese New Year 2018, driving up net sales value by 68%.
Partners
Media Supporters
Media Supporters
Media Supporters
Media Supporters
Media Supporters
Media Supporters