EFP09. Financial, Commercial, Business Products & Services

Gold
CAMPAIGN
Inconvenience Stores – Turning an everyday errand, into another reason to ride.
AGENCY
CHE Proximity Australia
CLIENT
Swann Insurance
BRAND
Swann Insurance
DETAILS
In the era of customer centricity and ease, the last thing you would expect from an insurance brand would be to make things inconvenient for their customers…
 
But that’s what Swann Insurance did to disrupt the category and deliver profitable market share. 
 
By creating ‘Inconvenient Stores’ in the middle of nowhere yet at the end of some of Australia’s most epic rides, Swann Insurance gave riders a ‘reason to ride’ and demonstrated to motorcyclists that they understood them and their need to feel free on the open road. 
 
By flipping the notion of convenience in a way our customer’s understood; Swann Insurance drove a 52.2% increase in revenue within a flat market with a profit ROI of 453%.
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