ECS05. Data

All Winners

The Shortlist

CAMPAIGN

TRESemmé RUNWAY READY

AGENCY

Mindshare China

CLIENT

TRESemmé Philippines

BRAND

TRESemmé

DETAILS

Despite consistent growth year-on-year, TRESemmé Philippines needed to expand its distribution on a lower budget. The brand crafted a purely digital strategy for its Runway Ready fashion show, with the intent of that driving consumers down the funnel to purchase. By the end of the campaign, TRESemmé was the #1 Hair Care brand on e-commerce platform Lazada, and experienced its highest market share since its launch in 2013.

CAMPAIGN

3M LIFE HACKS

AGENCY

McCann Worldgroup Singapore

CLIENT

BRAND

DETAILS

Post-It® Notes. Scotch® Tape. The yellow and green Scotch-Brite™ pad. All iconic products, household names around the world. But fewer people know about the brand behind these names – 3M – and that it also offers over 500 other consumer products that are just as innovative and helpful, but not as well-known, particularly in some countries like Vietnam and Indonesia, where previous marketing efforts have focused on promoting the hero products through advertising and in-store, and not on the many other products available.

With the rise of digital and mobile advertising and e-commerce, there was an opportunity to push awareness for 3Ms line of products as well as drive sales of the entire range through online and mobile while staying within a cost-effective budget.