Post-It® Notes. Scotch® Tape. The yellow and green Scotch-Brite™ pad. All iconic products, household names around the world. But fewer people know about the brand behind these names – 3M – and that it also offers over 500 other consumer products that are just as innovative and helpful, but not as well-known, particularly in some countries like Vietnam and Indonesia, where previous marketing efforts have focused on promoting the hero products through advertising and in-store, and not on the many other products available.
With the rise of digital and mobile advertising and e-commerce, there was an opportunity to push awareness for 3Ms line of products as well as drive sales of the entire range through online and mobile while staying within a cost-effective budget.