ECP07. Other e-Commerce

The Shortlist
CAMPAIGN
The X Dance
AGENCY
McCann Hong Kong
CLIENT
Lee
BRAND
Lee X-Line
DETAILS
This is the story of how a new brand – Lee X-Line, a first-in-China sub-brand under Lee Jeans make a world of difference using 3 words:  “Least, Shortest, Biggest - Use the least amount of money, in a shortest span of time to create the biggest impact”.
 
We have to be brave to be simple, just one social media apps and one video, to drive new Generation Z to TMall ecommerce.

Remarkably, it worked! 

In fact, the results have driven exponential ROI beyond our expectations
Partners
Media Supporters
Media Supporters
Media Supporters
Media Supporters
Media Supporters
Media Supporters