DSS10. Digitally Integrated Campaign

The Shortlist
CAMPAIGN
ADIDAS SPORTS BASE: INNOVATIVE TECHNOLOGY TO CREATE EXCITING EXPERIENCES
AGENCY
Accenture Singapore
CLIENT
Adidas
BRAND
Adidas
DETAILS
Adidas wanted to engage and drive brand loyalty among sports-loving millennials while developing a distinctive brand identity that would differentiate it from its rivals.
 
We used a unique combination of online and offline activation strategies to achieve these objectives. Using websites, mobile phones, social media channels and a custom-made app, we encouraged sports lovers to attend workouts at a central venue and make use of innovative gamification technology to transform these into exciting experiences. 
 
Our approach successfully converted online awareness to footfall, bringing more than 114,300 visits to the “Sports Base” venue. Our online promotional activities achieved more than 85,000 interactions, helping reposition adidas as a “creator” brand.
CAMPAIGN
IRON MAN EXPERIENCE
AGENCY
Mindshare Hong Kong
CLIENT
Disney
BRAND
Hong Kong Disneyland
DETAILS
Confidential
CAMPAIGN
VANS: INCREASING CUSTOMER EXPERIENCE THROUGH CUSTOMIZATION & DIGITAL ENGAGEMENT
AGENCY
Accenture Singapore
CLIENT
VF Corporation
BRAND
VANS
DETAILS
Street fashion brand Vans wanted to differentiate itself from its fast fashion competitors by raising awareness of its unique, creative brand identity. 
 
We designed a campaign that would renew interest in the brand and engage customers, centred around an online platform that invited users to design their own Vans shoe, then share it via social media and in retail exhibitions. After multiple rounds of public voting and judging by regional influencers, Vans made the winning design into a real shoe for mass-market sale in the region. 
 
Our campaign was a great success, with the campaign website receiving 1.6 million views and retail stores throughout the region attracting 800,000 visits. The 15,000 shoe designs entered received 472,000 votes, and participants expressed a strong desire to purchase the designs they had submitted.
Partners
Media Supporters
Media Supporters
Media Supporters
Media Supporters
Media Supporters
Media Supporters