By communicating on our social media handles, we established that the Villains of Suicide Squad had a phone number, and the messages came pouring in like never before.
When the villains come marching, you join the bandwagon! For Suicide Squad, we really got the people to join the villains - How? By giving them a number.
Through visuals which spoke only in the movie colors, the users were engaged with consistently on all platforms through various activities, be it talking in the villain's voice, or asking them to depict the dialogues in Hindi!
A badass campaign ended on a good note with endless users talking about the movie, even after the premiere.