DSP12. Charities, Public Health & Safety & Public Awareness Messages

Bronze
CAMPAIGN
#PowerlessQueen
AGENCY
WATConsult Mumbai
CLIENT
Nanhi Kali
BRAND
Project Nanhi Kali
DETAILS
Nanhi Kali launched a campaign to highlight the plight of women in India and raise donations for education of underprivileged girls by creating an online chess game wherein one had to play with a Powerless Queen. Queen being the most powerful piece on a chessboard, #PowerlessQueen was a metaphor for how real-life queens i.e. women in India are treated and rendered powerless. India’s #2 ranked woman chess player ‘Tania Sachdev’ launched the campaign on Twitter where she challenged people to take the challenge and try to win the game. 
Partners
Media Supporters
Media Supporters
Media Supporters
Media Supporters
Media Supporters
Media Supporters