Digital Media

Gold
CAMPAIGN
'Know Your English' Web Banners
AGENCY
Grey Group Singapore
CLIENT
British Council
BRAND
'Know Your English' Web Banners
DETAILS
This case demonstrates how British Council, the world's largest English-language teaching organization, re-imagined a forgotten media space to create an innovative learning tool to help raise its profile among potential students.
 
The 'Know your English’ banner leverages and tracks web reading behavior and in real-time reveals the meaning behind a highlighted word to help prospects overcome the barrier of learning a new language.
 
By defying category convention, this innovative digital media campaign delivered a significant amount of traffic, engagements, increase in enquiries, and most importantly paying students for its adult English-learning courses versus the previous year.
 
Partners
Media Supporters
Media Supporters
Media Supporters
Media Supporters
Media Supporters
Media Supporters