Digital Innovation

The Shortlist
CAMPAIGN
PEDIGREE Found
AGENCY
Colenso BBDO
CLIENT
MARS
BRAND
PEDIGREE
DETAILS
The thought of losing your dog is a fear universal to all dog owners. Yet, it’s a problem that’s been devoid of innovation with people still turning to the ubiquitous ‘Lost Dog’ poster.
 
As a company committed to making the world a better place for dogs, PEDIGREE wanted to offer NZ dog owners a bespoke, world first, service to help in their time of need. 

Working closely with Google we created the PEDIGREE Found app – the lost dog poster that moves faster than your lost dog.
 
Not only did we drive a huge response from NZ dog owners in terms of sentiment and downloads, at a time when no other activity was running we grew our lead over our next nearest competitor by 10%. 
 
But most important of all? To date, PEDIGREE Found has reunited 95 dogs with their owners. 
CAMPAIGN
Picture Full of Warmth
AGENCY
BBDO and Proximity
CLIENT
Fujifilm
BRAND
Checky
DETAILS
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